Incent is a blockchain loyalty company whose mission is to make it economic for commerce, to frictionlessly incentivise valued behavior so that businesses and consumers can build wealth through their expenditure and attention choices. Our core technologies present commerce and consumers with a more effective way of incentivising the behaviors they desire of their audiences. INCNT was crowd-funded into existence following an ICO in late 2016. It is a cryptocurrency token which operates on the Waves blockchain.