What is Basic Attention Token (BAT)?

Basic Attention Token (BAT) is a digital advertising token based on the Ethereum blockchain, integrated into the Brave browser. BAT aims to improve the efficiency and transparency of digital advertising by addressing issues such as ad fraud, privacy violations, and the dominance of intermediaries. The Brave browser, which blocks ads and trackers by default, allows users to opt-in to view privacy-respecting ads and earn BAT tokens as rewards.

What is Basic Attention Token (BAT) used for?

BAT is used within the Brave browser ecosystem to reward users, advertisers, and publishers. Users earn BAT for viewing privacy-preserving ads and can use these tokens to tip content creators or pay for premium content. Advertisers purchase ad space with BAT, and a portion of the ad revenue is distributed to users and publishers, creating a fairer distribution model. This system aims to enhance user privacy, improve ad targeting, and reduce ad fraud.

Who created Basic Attention Token (BAT)?

Basic Attention Token was created by Brendan Eich and Brian Bondy. Brendan Eich, co-founder of Mozilla and creator of JavaScript, serves as the CEO of Brave Software. Brian Bondy, a seasoned software engineer with experience at Mozilla and Evernote, is the CTO. Their combined expertise in browser technology and software development was instrumental in developing BAT and integrating it into the Brave browser.